Cleansing your skin removes oil, dirt, dead skin cells, makeup and environmental pollutants, said Patricia Farris, a dermatologist in Metairie, La. This buildup can clog your pores and cause acne, and pollutants can prompt the production of free radicals, which contribute to skin aging, she explained.

Most people should wash their face twice a day, but if you have dry or sensitive skin, once is usually enough, said Hope Mitchell, a dermatologist in Perrysburg, Ohio. More than that can strip the outermost layer of skin, leading to redness, itchiness, dryness and rashes, she said.

Choosing the right facial cleanser depends on your skin type. Dr. Farris said to use a hydrating cleanser if you have dry skin, a gel-based or foaming cleanser for oily skin or a gentle, fragrance-free product for sensitive skin.

You don’t need to spend a fortune. Drugstore brands like Neutrogena, CeraVe and La Roche-Posay are effective, Dr. Farris said.

Daily moisturizing keeps your skin from drying out and can reduce the appearance of fine lines, Dr. Farris said. “But you’ve got to tweak the moisturizer much like you tweak the cleanser,” she added.

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